EXPORTATION OF AGRICULTURE GOODS

INDIA’S BIGGEST BUSINESS

India is currently the world’s second largest producer of several dry fruits, agriculture-based textile raw materials, roots and tuber crops, pulses , farmed fish , eggs , coconut, sugarcane and numerous vegetables . India is ranked under the world’s five largest producers of over 80% of agricultural produce items, including many cash crops such as coffee and cotton, in 2010.

India exported $38 billion worth of agricultural products in 2013, making it the seventh largest agricultural exporter worldwide and the sixth largest net exporter. India is the fastest growing exporter of agricultural products over a 10-year period, its $39 billion of net export is more than double the combined exports of the European Union.

INDIAN AGRICULTURAL GOODS EXPORTATION

MARKET DEMAND:

Since according to customer side of products they wish have to more emphasis on Quality and Quantity of products.

There may be different types of Demands on Market for Products:

Consumer tastes and preferences — is the consumer interested in Product A or Product B.

• For example, will the consumer prefer a food product wherein the consumer can identify who, where, and how the underlying agricultural commodities were produced, or will the consumer be satisfied with a food product without knowing who, where or how it was produced?
• Number of buyers in the market
• An increased number of interested buyers or consumers will lead to an increased demand for the product.
• Price of related goods, such as substitutes, complements, or independent
• For example, as the price of fuel rises, I am less interested in buying a vehicle that has low-gas mileage. Fuel complements the vehicle and a rising fuel price diminishes my demand for a vehicle that gets few miles to a gallon and increases my interest in (demand for) a vehicle that gets better gas mileage. In this example, fuel complements a vehicle.
• RELEVENT PRODUCTS :-
• •There are several products in the markets but my products are newly to customers due to beginning of my company. So one thing is before exporting the goods we have to take an advertise on Quality of products. So there may be some believe on my products by customers.
• TARGET CUSTOMERS :-
• Since my company exportation is about Agricultural Goods like spices , pulses , and lot of Organic food materials so according to that point my target customers are who are most likely for Organic Food Items.
• And another point is as my goods are exported to biggest Market branches like Amazon ,Alibaba etc. So as per general Customers also we have to take online Marketing so my Target Customers are who are Mainly depends on online Marketing People.
• SOFTWARE AND HARDWARE REQUIREMENT:-
• •Since in this modern days most of us stuck with technology . So in Business marketing software plays a vital role .
• •Some software are:
• •1)Costumer Relationship Management(CRM), 2)Email Marketing Information 3)Content Management Software 4)Content Marketing Platform
• •Some Programming Languages are:-
• •Python, JavaScript, SQL, Bash.
• •For any starting business the main part is Hardware requirement .Some of are Mobiles, Laptops or Desktops, External Hard drive for extracting information of Data etc.
• FLOW CHART OF IDEA TO DEVELOP :-

• ESTIMATED BUDGET:-
• •When we are start-up Company there may be lot of resources require. So regarding to that resources we have to put some Budget to that.
• •Some resources are Hard-ware like Laptops ,Desktops, mobiles etc. and we must cost the Software to be installed in our hardware. So there must some amount to be spend on them.
• •And also for Transportation of Goods also cost much amount .
• •And for Human –Resources also we have to setup some Budget.
• •So for all these requirements we have to setup some budget .
• •For my project I just setup the Total Budget as 10 crores.
• PRODUCT PRICING:-
• •Since we are at beginning of company ,we have to give some offers to customers such that they are attract to our products . So we are give some offers up to 6 months .for each product we give half of the original cost.(50% discount)
• •After 6 months we set up the cost for products as original costs as they are usually take in the market.
• •Since we had some loss at beginning of start-up of our company. So for clearing that Loss we just increase the cost of products with more quality .
• •So finally we are decided to get the profit as 20% of the total original amount per each month.
• RISK ANALYSIS:-
• •Because we are at the starting position of marketing we will face many problems and many risks will be taken.
• •Risks are:
• •1)Since our company is about Food Goods so they have some expiry dates if we are neglect the expiry dates then we have so many loses.
• •2) The negative Events such as poor customers can damaging your reputation .so there may be reputation risks.
• •3)The risk which demand for our products will fail or fall to materialize. So there may be Demand Risk in our company.
• •4)The major risk is developing New product after completion one product .It may get the more failure and loss in company . So Risk on New Product is also there.
• MILESTONE AND TIMELINE:-

• MILESTONE AND TIMELINE:-